hello there, I'm Brando

I run Naniza and I'm building Mokko. Both come from the same bet: most of the work inside a company can be done by agents, and the people should spend their time on the part that's actually hard.

Naniza grows consumer brands across Europe and the US, like JNPR Spirits and the new venture from the founder of Palm Angels. At some point I stopped hiring people to do the production work and started building agents to do it instead. The machine turned out to be worth more than the service. Mokko is that machine as its own company: agents handle the production, and a small team of humans spends all its time on the ideas worth producing.

Before this I spent ten years launching DTC brands. I designed the launch strategy for a brand under the Moncler group, and helped build one of the most successful DTC brands in France from scratch.

My first project was at eleven: an online community about natural sciences that grew to 15,000+ active users within a year. What started as childhood curiosity became my first lesson in building communities on the internet.

I'm Italian, born near Venice, now between Italy and Barcelona. I'm based at Norrsken, so if you're there too, say hi 👋.

Outside work I play tennis, chess, board games with friends. I read a lot, books and comics both. And I'm still into science.

Random thing: I'm also building a personal AI agent that reads my blood tests, diet and training data and writes my health plan. A tiny AI doctor. I'll open-source it.